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35 Years of EIB - And Still Learning...

37

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Today’s Monologue

Remember this bumper music from Rush Limbaugh's "growing by leaps and bounds" radio show?

Tami Show – The Truth Lyrics 

I don't want something complicated, baby I just want something simple like the truth

Rush understood that great communicators "make the complex understandable." From the Great One himself:

APP-041118-Complex-Understandable-ADJUSTED.jpeg

Brevity Is the Key to Making the Complex Understandable

rushlimbaugh.com

Look, I appreciate your comments here on being able to understand things here. One of the things that I've always strived to do is make the complex understandable. I have an operational theory about something. If I cannot explain it to myself, then I don't try explaining it to anybody else, and there's a whole lot of stuff out there that's complicated. And there's different kinds of people. There are people who communicate by writing, and they are verbose.

They use many more words than are necessary when compared to the spoken word. The more words you use, the more complexity you are including. So I have to take a lot of things and strip 'em down. You can take… What I try to do is take a 10-paragraph news story, and if I can make it into one paragraph, then I can explain it to you. If I can't take those 10 paragraphs and boil 'em down to one paragraph, then I set 'em aside until I can.

Everybody can be edited. No matter how much you think you've taken out, there's still a lot more to take out. A great artist will tell you — be it a painter, a photographer, a great artist, a wordsmith like me — will tell you that when you're putting the final touches on something, it's what you take out, not what you add. Attention spans being what they are, they're dwindling. If the oven is to communicate, to make a connection and then hopefully be persuasive, you have to boil everything down to its essence as best you can.

And even I, once I start going on something, the more I understand it, the more verbosity I tend to use. So I'm trying to always pare things down. But it's been an objective of mine. And I'll tell you, it's getting harder and harder. Journalism… I don't know what they're being taught, but the degree or the level of skill and talent in writing today, in professional journalism, is lacking considerably. When you have to read a sentence three times to understand what whoever wrote it meant, that makes me mad.

It makes me mad that I'm being forced to waste my time here, and I'm not talking about technical things like science or specialized medical terminology. Just basic sentence structure — you know, with commas in the right places, the right kind of punctuation. So I appreciate you noting taking the complexity and making it understandable, because it's something that I've had to work on for myself to be able to make complex things understandable to me and then find a way to pass 'em on. So I'm very, very flattered that you noticed.

So why did I think this important?

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Chris Stigall